Over 60 Years of Service
Electronic Artwork Guidelines


FOR PHOTOGRAPHS:
• Color and black and white photograph files are preferred in 300 DPI TIFF format.
• JPEG format is acceptable as long as the resolution is at least 300 DPI at actual size.

FOR LINE ART & LOGOS:
• Line art and logos should be supplied in vector, Illustrator EPS format.
• Vector formatted AI and PDF file formats are also acceptable.
• All text should be converted to outlines prior to sending and any
linked or embedded files should be provided.

PROGRAMS WE USE ARE:
Macintosh platform:
• Adobe Illustrator CS
• Adobe Photoshop CS
• Quark Xpress 6
• Macromedia Flash MX 2004
• Macromedia Dreamweaver MX 2004
• Microsoft Office

We do not use Microsoft Publisher.

 

Hard Copy Artwork Guidelines


FOR PHOTOGRAPHS:
Photographic prints must be supplied for color and black and white hard copy photos. Computer printouts and halftone (newspaper/magazine) prints of photos will not be accepted, simply because they will not reproduce well.

FOR LINE ART & LOGOS:
If you are supplying a full-color hard copy of a logo/line art, it will most likely require a fee for conversion into vector art. Likewise, artwork pulled from the internet, including low res JPEGS, GIFs, PNGs and others, will need to be converted to vector art. All faxed artwork will also need to be converted to vector art due to the poor quality of faxed images.

BASICALLY:
Low quality artwork will look bad, so double check your art to see if it is good, bad, or just plain ugly.

GOOD ART BAD ART
horse good horse bad

Art Order PDF

Artwork Guidelines

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